Daily Bread Food Bank

Campaign Design

Agency | Ramp Communications
Services | Art direction of campaign, print design

Daily Bread Food Bank is a registered charity working towards long-term solutions to hunger in the Toronto area. To achieve this, they act as a distribution hub for food donations and provide food and support to almost 200 programs across the city. Third party fundraisers who fundraise for Daily Bread in their corporations are vital to their success however, fundraising revenue had plateaued. Our task was to provide resources that could be sent to past event organizers to help people continue their fundraising efforts and encourage them to run events more and more often.

What was needed was a more impactful way to highlight the importance of food and donation drives from these organizations and to inspire people to think of fundraising drives outside of the usual Christmas/Thanksgiving time-frames. Our toolkit needed to serve as a turn-key, leave-behind kit that could be passed on to other members of an organization. The materials had to be memorable, impactful and importantly, be able to be reused and refreshed.