Toronto Humane Society

Brand Identity and Awareness Campaign

Agency | Ramp Communications
Services | Art Direction and design of Brand Identity System, Brand materials and Campaign ads.
Additional Credits | Elyssa Schmid: Logo Redesign
Press | The Message

Toronto Humane Society was at a point in their history when they needed to evolve, and be seen and heard in a new way. They needed a new brand identity and launch campaign to celebrate the human-animal bond. The new logo and tagline “Like no other” celebrates the powerful connection between people and their pets, and between THS and the animals and people they serve. The logo and identity was crafted in a way to be modular and to meet the needs of all departments. Veterinary Care like no other, Research like no other, Joy like no other. Taking the logo developed at Ramp by Elyssa Schmid, I developed a cohesive and flexible brand system, website and launch campaign.