Rise

Brand Identity Design

Agency | Ramp Communications
Services | Logo Refresh, Brand Identity System, Website

Rise (formerly Rise Asset Management) is the only national charity dedicated to helping people who self-declare as facing barriers resulting from mental health conditions or substance use, achieve financial independence through self-employment or small business ownership. 

In order to support a five-year national strategy to scale up and expand their operations, they needed a re-brand to help raise the organization’s profile and attract new funding partners. In addition, they needed their new brand to more clearly communicate their mission, programs, and services to potential clients – people who self-declare as having mental health and/or addiction challenges. We simplified the brand name from “Rise Asset Management” to just “Rise” and added the tagline “Empowering people, launching ideas.”  We also improved the legibility of their logo and expanded on the colour system while maintaining better consistency with their main blue colour. We provided direction and examples for Rise to showcase and explain how to use images and icons to visually support their brand. We delivered a new website with a new more intuitive URL (risehelps.ca) and created a promotional video with real Rise clients and volunteers speaking about their experiences.